Every year, millions of hectares are lost to deforestation. But only 5% of all global warming press coverage talks about it.
So, Hyundai gave trees a voice, to let them speak up for themselves.
By collecting data from trees and processing it with bespoke AI tools, Hyundai turned that data into language, creating an entirely new way for journalists to communicate with trees. The only question is, now that they can speak, will we listen?
Cannes Lions | 2025 | Digital Craft | Gold
Cannes Lions | 2025 | Digital Craft | Gold
Cannes Lions | 2025 | Digital Craft | Silver
Cannes Lions | 2025 | 5 Shortlisted
LIA | 2025 | PR | Grand Prix
LIA | 2025 | PR | Gold
LIA | 2025 | PR | Gold
LIA | 2025 | Design | Bronze
